Guerilla Suit

HELM products are handmade by leather specialists and boot artisans in Istanbul, designed by Austin-based shoe collector and entrepreneur Joshua Bingaman – and worn by the likes of Nick Cave, Robert Downey Jr. and Lance Armstrong.

GS was entrusted to refine and cultivate HELM’s existing brand identity (created by Mauricio Cremer) and refocus design/creative direction, including: messaging, collateral materials, style/content continuity, website design and e-commerce development. We’re currently working with HELM to execute on PR plans, marketing plans, and sales support as HELM enters new markets and partners with merchants around the world.