Guerilla Suit

Loveisrespect, sponsored by Liz Claiborne, provides resources for teens, parents, friends and family, Peer Advocates, government officials, law enforcement officials and the general public. All communication is confidential and anonymous.

Loveisrespect engaged GS to a create a youth-centric awareness campaign promoting healthy teen dating relationships – the LOVE Campaign. GS was responsible for conception, design and creative direction, including: campaign logo and identity, message and style development, 2 PSAs for web and broadcast delivery (motion design, custom sound design, VO, finishing and fulfillment), web assets for loveisrespect site, custom web app – The LOVE Mashupmaker (browser-based music and art mixer that creates animated messages for sharing), and comprehensive collateral (posters, cards, stickers, banners, dvds).

The LOVE Mashupmaker won the 2009 Marcom Gold Award for Best Web Multi-Media Presentation.