Guerilla Suit

“Perishable, Cherishable, Fetishable” – Walton’s Fancy & Staple is a bakery, deli, coffee shop, florist and caterer all wrapped into one charming general store.

GS was entrusted with Walton’s brand identity and comprehensive design/creative direction, including: logo, messaging, naming consultation, in-store product branding, style guidance (color palette, typography, collateral & menu templates, and photography direction) website design and development, copy creation and tone, and environmental design (interior and exterior signage, menuboards, food signage and hangtags, vehicle fleet).