East Side Pies
Refresh the iconic look & feel of a beloved Austin institution to facilitate their growth as they opened their first true dine-in brick & mortar restaurant.
To deepen the brand and help them embrace their status as a hometown original, we developed an identity suite that showcases Austin and leans into the acronym ESP by refreshing the All Seeing Pie and introducing mystical taglines and motifs across the suite.
Brand Positioning, Brand Narrative & Messaging, Identity System, Collateral, Packaging, Signage & Wayfinding, Environmental Design
Austin Style Pizza

There’s more to our pie than meets the eye. Austin-Style Pizza is bigger than our thin crust or our signature sauces. It’s about taking pride in our ingredients and our community by working with local farms and ranches. We’ve spent the better part of 20 years marching to the beat of our own drum and doing things the hard way to deliver the best cracker-crust culinary-inspired pies using the freshest handpicked ingredients we can find. That’s just our style.

We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
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