Epic Western
Create brand and package for a premium RTD Ranch Water.
Amidst a frenzied release of new ready-to-drink canned cocktails, GS identified the white space and crafted a rich and resonant brand and brand story that spans all touchpoints from premium packaging to point-of-sale collateral to invite trial, usage, loyalty and advocacy.
Brand Positioning, Naming, Brand Narrative & Messaging, Identity System, Packaging, Collateral, Point-of-Sale, Merchandise, Website Design & Development, Experiential Design
The Genuine Article

Epic Western is a classic Ranch Water. The Genuine Article. The Real McCoy.

A classic is a classic for a reason. It doesn’t need to be innovated or remixed. It doesn’t need to be improved upon or updated. It’s damn near perfect the way it is.

We do things the hard way because it’s the only way. No corners cut, nothing watered down. We place a quality drink on a pedestal, which is exactly where it belongs. We don’t mess with malt liquor or mixto. We start with a generous 3oz pour of 100% Blue Agave Blanco Tequila from a family of tequileros in Jalisco, Mexico. Then we round it out with the perfect balance of mineral water, lime and a dash of salt. That’s all there is to it.

We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
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