Hot Luck
Develop name & identity for an inaugural food & music festival experience in Austin.
Activate brand through application of logo, typography, colors and custom illustrations to create a memorable and unique brand system that exemplifies the Hot Luck festival experience.
Creative Direction, Naming, Brand Development, Campaign Strategy, Social Media Strategy, Narrative & Messaging, Collateral, Merchandise, Signage & Way-Finding, Web Strategy, Web Design, Events & Activations, Photo & Video Content
A One-of-a-Kind Finger-Licking & Finger-Picking Good Time

Created by James Beard Award-winner Aaron Franklin, Guerilla Suit principal and Mohawk owner James Moody, and Mike Thelin, co-founder of Feast Portland, it is a DIY casserole of the culinary and music world.


Austin Advertising Federation - ADDY Awards:

2018 - Bronze - Logo Design
2020 - Silver - Online + Interactive Consumer Website
2023 - Silver - Ambient Media (Single Event)

PRINT Awards:

2018 - Regional - Logo Design

“Austin’s got a few things down: live music, damn good barbecue, and festivals that make everyone who skipped them a little jealous. Put all those things together and you’ve got our favorite way to spend Memorial Day weekend.”
“At Unconventional Hot Luck Fest, All Are Welcome To Celebrate Food, Friends And Fun”
We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
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