Hot Luck

Live Food & Music

Hot Luck

Live Food & Music

Created by James Beard Award-winner Aaron Franklin, Guerilla Suit principal and Mohawk owner James Moody, and Mike Thelin, co-founder of Feast Portland, it is a DIY casserole of the culinary and music world.

BRIEF

Develop name & identity for an inaugural food & music festival experience in Austin.

SOLUTION

Activate brand through application of logo, typography, colors and custom illustrations to create a memorable and unique brand system that exemplifies the Hot Luck festival experience.

SERVICES

Creative Direction, Naming, Brand Development, Campaign Strategy, Social Media Strategy, Narrative & Messaging, Collateral, Merchandise, Signage & Way-Finding, Web Strategy, Web Design, Events & Activations, Photo & Video Content

AWARDS

Austin Advertising Federation - ADDY Awards:
2018 - Bronze - Logo Design
2020 - Silver - Online + Interactive Consumer Website
2023 - Silver - Ambient Media (Single Event)
2025 - Gold - Specialty Advertising Campaign
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PRINT Awards:
2018 - Regional - Logo Design

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