Hot Luck
Brief
Develop name & identity for an inaugural food & music festival experience in Austin.
Solution
Activate brand through application of logo, typography, colors and custom illustrations to create a memorable and unique brand system that exemplifies the Hot Luck festival experience.
Services
Creative Direction, Naming, Brand Development, Campaign Strategy, Social Media Strategy, Narrative & Messaging, Collateral, Merchandise, Signage & Way-Finding, Web Strategy, Web Design, Events & Activations, Photo & Video Content
A One-of-a-Kind Finger-Licking & Finger-Picking Good Time

Created by James Beard Award-winner Aaron Franklin, Guerilla Suit principal and Mohawk owner James Moody, and Mike Thelin, co-founder of Feast Portland, it is a DIY casserole of the culinary and music world.


AWARDS

The ADDYs (Regional) | Logo 2018 | Bronze
The ADDYs (Regional) | Online + Interactive Consumer Website 2020 | Silver
Print Regional Design | Logo 2018

“Austin’s got a few things down: live music, damn good barbecue, and festivals that make everyone who skipped them a little jealous. Put all those things together and you’ve got our favorite way to spend Memorial Day weekend.”
MUNCHIES
“At Unconventional Hot Luck Fest, All Are Welcome To Celebrate Food, Friends And Fun”
forbes
We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
LET'S GET TO WORK
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