Meanwhile Brewing Company
Create a legacy brand for an innovative brewery and taproom in South Austin.
Use hand-drawn doodles as a backdrop for a multi-layered and multi-dimensional identity system to express the brand's informality and playfulness.
Brand Positioning, Brand Narrative & Messaging, Identity System, Collateral, Paper System, Merchandise, Employee Uniforms, Signage & Wayfinding, Packaging, Website Design & Development
In Good Company

The good folks at Meanwhile are beer-people. But they’re also people-people. The old proverb goes, “You are the company you keep.” They proudly keep company with anyone seeking world-class beer and a little respite. They make craft beer by definition, but not by reputation.

They built Meanwhile as a place for all to gather and enjoy good beer in the company of good people. Because sharing a beer with people has a way of reminding us that we’re more alike than we are different. That when you see the good in all people, you’re always in good company. If that’s the kind of place you want to be, head on over to Meanwhile.

Addy's Regional | Integrated Brand Identity Campaign 2021 | Bronze

We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
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