Merit Coffee
Refresh the identity of an established brand and boutique coffee experience for expansion into new markets.
Revise logo suite to reflect a modern, flexible brand while honoring it's legacy as a San Antonio staple.
Creative Direction, Collateral, Paper System, Merchandise, Signage & Wayfinding, Packaging, Events & Activation
Good Energy

There is merit in pursuing perfection. The team behind Merit Coffee is deeply committed to the art and science required to brew the perfect cup of coffee. That commitment and attention to detail can be found not only in the product itself but also in each of their meticulously planned and highly designed retail stores.

Guerilla Suit had the pleasure of extending the existing brand identity, crafted by the fine gents at LAND, as Merit expanded into new markets beyond its San Antonio roots.

We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
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