SXSW 2022

Brief

Develop the theme and design system that serves as the foundation for all visual communications and wayfinding for the annual SXSW events.

Solution

36 individual patterns that when combined provide 1,260 unique layered combinations to represent topics, ideas, and people coming together at the SXSW conference and festivals.

Services

Art Direction, Campaign, Social Media, Content, Guidelines, Graphic Design, Merchandise, Signage & Wayfinding, Motion Graphics

Woven Together

SXSW represents an array of different people, industries, geographies, platforms, and topics all coming together. The action of combining, overlapping, and socializing make up the experience of attending SXSW.

Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries

An essential destination for global professionals, the events feature sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }