The Great Texas Beer Run

Brief

Support the Texas craft beer community by amplifying awareness around the disproportionate impact of COVID-19 on craft breweries.

Solution

Partner with the Texas Craft Brewer's guild to create a social media campaign encouraging Texans to embark on a weekend-long curbside crawl at their local craft breweries.

Services

Social Media Campaign, Merchandise Design

Start Your Engines

The local craft brewery community has been disproportionately affected by the global COVID-19 pandemic. While taprooms remained closed, beer-to-go sales became one of the only revenue options to keep these breweries afloat.

The weekend of April 23-26, 2020 Guerilla Suit and Texas Craft Brewers Guild invite all Texans to grab a mask, start your engines and embark on the Great Texas Beer Run to support local breweries across the Lone Star State one beer at a time.