Ziegenbock

Brief

Breathe new life into a Texas staple as Ziegenbock is folded into the Karbach portfolio.

Solution

Leaning into the classic German motifs that Ziegenbock was once famous for, create a timeless Texan look & feel for the new package that feels like it's always existed.

Services

Brand Development, Tone of Voice, Narrative & Messaging, Creative Direction, Collateral, POS, Packaging, Creative Campaign.

The Great Taste of Texas

Brewed in Texas, Enjoyed by All.

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ZiegenBock is a Texas Twist on a German Classic. A light-bodied, smooth beer with a clean finish. Its proudly Texan, but while its brewed exclusively in Texas, you don’t have to be from here to enjoy it.