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Albert Hotel
An Honest Hill Country Getaway
Albert Hotel
An Honest Hill Country Getaway

Located on Main Street in the center of historic downtown Fredericksburg, TX, Albert Hotel pays tribute to a family as old as the town itself.

Thoughtfully designed to preserve Fredericksburg’s distinctive charm, the property blends restored, historic buildings along Main Street with new construction tucked discreetly behind them to create a peaceful, quietly sophisticated escape just steps from the bustle.

Named for Albert Keidel—described as “the Hill Country’s last renaissance man or its first hippie”—the hotel embodies the same balance he did: grit and refinement, past and present, preservation and progress.

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BRIEF
Create a visual identity system that blends German heritage, Texas Hill Country charm, and refined modern hospitality into a cohesive and distinctive expression.
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SOLUTION
Inspired by the eclectic design aesthetic and family heritage of the Hotel’s namesake, Albert Keidel, we developed a brand system that establishes the hotel as the soul of the Hill Country.
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SERVICES
Brand Positioning, Brand Identity System, Custom Illustration, Brand Narrative & Messaging, Hotel Operational Kit, Brand Guidelines, Signage & Wayfinding
Photography by Alison Marlborough and Stephanie White
We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
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