Junebug's Barbecue

Hot Meat? Always. Live Music? Sometimes.

Junebug's Barbecue

Hot Meat? Always. Live Music? Sometimes.

Welcome to Junebug’s, a backyard BBQ joint set in the front yard of the Albert Hotel, right in the heart of Fredericksburg. Housed in the historic 1870 Brockmann-Kiehne House, Junebug’s serves up award-winning barbecue, housemade sides, live music, and a hearty helping of Hill Country soul.

BRIEF

Develop the identity suite for a casual BBQ joint helmed by competition barbecue pitmaster, New Waterloo's Head of Food & Beverage, Justin Spencer—aka Junebug.

SOLUTION

Develop an identity suite to match the restaurant’s casual nature, with design choices that don't take themselves too seriously but are intentional in creating a welcoming, unpretentious vibe. Every element—from the tone of voice to visual details—invites guests in with a wink and a smile.

SERVICES

Brand Identity System, Custom Illustration, Brand Messaging, Operational Kit, Branded Merchandise, Brand Guidelines, Signage & Wayfinding

AWARDS