What happens when two all-American staples—Busch Light and Magellan Outdoors—join forces? You get a summer-ready collaboration built for the backyard, the lake, the riverbank, and every campsite in between. By positioning Magellan x Busch Light as the ultimate gear-and-beer combo, we transformed everyday outings into iconic summer moments—because great weekends start with a cold beer and the open outdoors.