Academy Sports + Outdoors
Modernize and streamline the Academy brand to help position the company for growth and an imminent IPO.
Without revolutionizing the logo, evolve Academy's supporting brand elements and expand the identity system via illustrations and badge lockups to create a robust, flexible system that expresses the fun and adventure that can only begin with Academy.
Brand Positioning, Brand Narrative & Messaging, Supporting Identity System, Collateral, Signage & Wayfinding, Campaign Strategy & Execution.
Have Fun Out There

In our experience, the best adventures have a single thing in common: fun. The kind of fun that bonds people together, creates unforgettable memories and reminds us what’s important in life. The kind of fun that only happens when you grab your family and friends, get out there and try something new.

With the widest assortment of recreational gear under one roof that’s curated to make the most out of every budget, Academy Sports + Outdoors is where that kind of fun starts. Academy is proud to be the home of the activities that never get old or go out of style, that connect us to others, that build character, that get us outside, that we carry forever and teach our kids.

Academy believes in making those experiences accessible to everyone, no matter your age, experience level or budget. We’re always game to help you kickstart your next adventure, gear up for your next game, discover new hobbies, put smiles on your family’s faces, and pass those experiences along to the next generation.

Wherever your adventure may lead, it begins right here.


Austin Advertising Federation ADDY Awards:
2023 - Silver - Integrated Brand Identity Campaign
2023 - Bronze - Illustration Series

:30s Brand Video in Collaboration with our friends at Nomad
We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
WorkApproachCultureWork With Us