Recent history has seemed surreal—not always in a good way. SXSW is built upon the convergence of ideas, influences and industries and its magic is in the physical experience. After two years of uncertainty, the cancellation of one event and the digitization of the next, 2022’s event marked the pivotal return to the physical - both an invitation to celebrate and a sobering reminder of what we’ve lived through. A shift from cautious optimism to unapologetic realism.
Building upon the momentum and anticipation from last year's return of the SXSW Events, in 2023 we employed dreamy, refracted gradient patterns with transitional movement that give us permission to renew our sense of wonder - to dream, rather than dread, the endless possibility that our future holds.