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Academy x Whataburger
Doin' It For The W
Academy x Whataburger
Doin' It For The W

Texans know that football season isn’t just about the game, it’s about the rituals that surround it. From pre-game tailgates to post-game stops at Whataburger, these are the moments where memories are made. The Academy x Whataburger collection is designed to fuel those traditions, bringing together the gear, the flavor, and the unmistakable Texas pride that make fall weekends unforgettable. Tailgates, Texas style.

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BRIEF
Build brand equity and sales by uniting the shared passions of Whataburger and Academy fans: Texas pride, football season, and the rituals of tailgating.
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SOLUTION
Develop a limited-edition, co-branded collection of apparel and gear that merges Academy’s utility with Whataburger’s unmistakable visual identity.
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SERVICES
Custom Illustration, Merchandise and Apparel Design, Packaging
Photography by Troy Nebeker
We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
LET'S GET TO WORK