The Right Stuff
Design and develop a capsule collection of specialty merchandise for Academy Sports + Outdoors.
Tapping into the popularity of limited-edition merchandise collections, GS created an exclusive line of retro-inspired products to create a sense of fun, nostalgia, and brand loyalty among Academy customers.
Custom Illustration, Merchandise Design, Signage, Packaging
That’s Right, Bubba!

Ask any Texan and they’ll tell you that shopping at Academy is a time-honored tradition. For over 40 years, Academy has been the first stop on the way to fishing trips, football practices, family reunions, and everything in between.

To honor this legacy, we were challenged with developing a branded collection of products that would reclaim the swagger and personality that built the brand and also bring the FUN. That sense of nostalgia paired with Academy’s iconic red, white and blue and original '70s-style word mark served as the blueprint for this Americana-inspired collection.

We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
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